Overview.
Discover how our environmental expertise empowered GreenCity Development Group to incorporate renewable energy solutions into urban development, reducing carbon emissions by 40%
Client
GreenCity Development Group
Role
Product Designing
Project year
2021
Project Overview
SustainCafe, a small yet eco-friendly café situated in a bustling city neighborhood, reached out to our design agency for a full brand identity transformation. They wanted to better position themselves in the market by showcasing their sustainability commitment and unique menu. Our objective was to develop a contemporary, cohesive brand image that would appeal to a wider audience and embody their values.
Challenges:
Outdated Branding: EcoCafe's existing branding felt outdated and didn't convey their eco-friendly ethos effectively.
Inconsistent Visuals: The cafe had inconsistent signage, menu designs, and promotional materials.
Limited Budget: As a small business, EcoCafe had a tight budget for the rebranding project.
Our Approach
Research and Discovery: We conducted a thorough market analysis to identify current trends in sustainable branding and the competitive landscape. We also engaged in conversations with EcoCafe's management to understand their vision and values.
Brand Strategy: We developed a brand strategy that centered around sustainability, community engagement, and the cafe's unique menu items. This would serve as the foundation for all design decisions.
Visual Identity: We created a new logo inspired by eco-friendly symbols and incorporated earthy tones and natural textures into the color palette. This conveyed EcoCafe's commitment to the environment.
Conclusion
The EcoCafe rebranding project not only elevated the cafe's image but also aligned it with its core values. By investing in a sustainable and visually appealing brand identity, EcoCafe was able to attract more customers, increase sales, and strengthen its position as a leading eco-conscious establishment in the community.
