Overview.
Explore our role in rebranding ShopNex Online, boosting their market presence and doubling their customer base within a year through innovative design and marketing strategies
Client
ShopNex Online
Role
Creative Director
Project year
2022
Project Overview
GreenSips, a quaint café dedicated to eco-friendly practices and situated in a bustling city neighborhood, sought our design agency's expertise for a comprehensive brand refresh. They wanted to enhance their market positioning by spotlighting their commitment to sustainability and unique menu items. Our goal was to craft a modern, consistent brand identity to appeal to a broader audience and align with their values.
Challenges:
Outdated Branding: EcoCafe's existing branding felt outdated and didn't convey their eco-friendly ethos effectively.
Inconsistent Visuals: The cafe had inconsistent signage, menu designs, and promotional materials.
Limited Budget: As a small business, EcoCafe had a tight budget for the rebranding project.
Our Approach
Research and Discovery: We conducted a thorough market analysis to identify current trends in sustainable branding and the competitive landscape. We also engaged in conversations with EcoCafe's management to understand their vision and values.
Brand Strategy: We developed a brand strategy that centered around sustainability, community engagement, and the cafe's unique menu items. This would serve as the foundation for all design decisions.
Visual Identity: We created a new logo inspired by eco-friendly symbols and incorporated earthy tones and natural textures into the color palette. This conveyed EcoCafe's commitment to the environment.
Conclusion
The EcoCafe rebranding project not only elevated the cafe's image but also aligned it with its core values. By investing in a sustainable and visually appealing brand identity, EcoCafe was able to attract more customers, increase sales, and strengthen its position as a leading eco-conscious establishment in the community.
