Overview.
This case study delves into our successful project management at HealthyCare Regional Hospital, where we implemented a cutting-edge IT system, improving patient care and streamlining operations
Client
HealthyCare Regional Hospital
Role
Project Manager
Project year
2019
Project Overview
EcoBlend, an eco-conscious café in a busy urban locale, came to us for a thorough brand identity redesign. Their aim was to reposition themselves in the market, emphasizing their sustainability focus and exclusive menu. We set out to create a refreshed, unified brand identity that would attract a larger customer base and reflect their core values.
Challenges:
Outdated Branding: EcoCafe's existing branding felt outdated and didn't convey their eco-friendly ethos effectively.
Inconsistent Visuals: The cafe had inconsistent signage, menu designs, and promotional materials.
Limited Budget: As a small business, EcoCafe had a tight budget for the rebranding project.
Our Approach
Research and Discovery: We conducted a thorough market analysis to identify current trends in sustainable branding and the competitive landscape. We also engaged in conversations with EcoCafe's management to understand their vision and values.
Brand Strategy: We developed a brand strategy that centered around sustainability, community engagement, and the cafe's unique menu items. This would serve as the foundation for all design decisions.
Visual Identity: We created a new logo inspired by eco-friendly symbols and incorporated earthy tones and natural textures into the color palette. This conveyed EcoCafe's commitment to the environment.
Conclusion
The EcoCafe rebranding project not only elevated the cafe's image but also aligned it with its core values. By investing in a sustainable and visually appealing brand identity, EcoCafe was able to attract more customers, increase sales, and strengthen its position as a leading eco-conscious establishment in the community.
