Overview.
Explore our involvement in transforming AutoTech Manufacturing Corp.'s production process, resulting in a 20% reduction in production costs, a 30% decrease in defects, and a significant boost in overall productivity
Client
AutoTech Manufacturing Corp.
Role
Process Improvement Consultant
Project year
2018
Project Overview
EarthlyBites, a small, environmentally-conscious café in a vibrant urban area, approached us for a full brand identity makeover. They sought to enhance their market presence, emphasizing their sustainability efforts and unique offerings. We aimed to create a fresh and cohesive brand image that would attract a diverse clientele and reflect their principles.
Challenges:
Outdated Branding: EcoCafe's existing branding felt outdated and didn't convey their eco-friendly ethos effectively.
Inconsistent Visuals: The cafe had inconsistent signage, menu designs, and promotional materials.
Limited Budget: As a small business, EcoCafe had a tight budget for the rebranding project.
Our Approach
Research and Discovery: We conducted a thorough market analysis to identify current trends in sustainable branding and the competitive landscape. We also engaged in conversations with EcoCafe's management to understand their vision and values.
Brand Strategy: We developed a brand strategy that centered around sustainability, community engagement, and the cafe's unique menu items. This would serve as the foundation for all design decisions.
Visual Identity: We created a new logo inspired by eco-friendly symbols and incorporated earthy tones and natural textures into the color palette. This conveyed EcoCafe's commitment to the environment.
Conclusion
The EcoCafe rebranding project not only elevated the cafe's image but also aligned it with its core values. By investing in a sustainable and visually appealing brand identity, EcoCafe was able to attract more customers, increase sales, and strengthen its position as a leading eco-conscious establishment in the community.
